Wreaking Havoc On Your Own Brand
It’s 8:30 a.m. and I’m in rush-hour traffic heading into downtown.
As the traffic slows ahead, I notice a magnetic sign on the tailgate of a truck that’s right in front of me. I can barely make out the image: it’s a drawing of a woman in shorts and a sexy top and whose knees are adorned with knee pads.
Getting an image?
As the truck slows and I get a better look, I realize it’s a sign advertising a business called Grout Girl Designs.
OK, change of perception. Cool, I think to myself. Perhaps it’s a woman-owned business? I like supporting other females in their entrepreneurial ventures. I need to learn more.
I get a bit closer and discover that they specialize in small tile projects, repairs and glass tile. Again, cool.
Then, just as I snapped a photo of the sign (yes, I am prone to doing that as long as it can be done safely and not at high speed!), I realize there is a smaller sign in the rear windshield (actually, it’s a bumper sticker).
It says, “Did you eat a bowl of stupid for breakfast?” OK, initial perception likely correct.
Or, at the very least, this is someone I no longer care to do business with.
How do your employees and other aspects of your business operations represent your brand?
It’s worth considering…
As always, I welcome your comments, questions, calls and email.
I can be reached via email at
shackney (at) brandingmasters (dot) com
and by phone at 760.504.8563
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